We build your complete Klaviyo backend — 8 flows, 28–33 emails, for a single, one-time payment.
No ongoing fees, and you'll get a full refund if we don't beat your old flows within 30 days.
Your backend is leaking revenue in three places simultaneously.
Every one of them has a specific, calculable, monthly cost.
THE RENTED LIST
148,000+ visitors
leave your store anonymously every month
Every month you pay to drive traffic to your store.
A fraction of those visitors buy. The rest leave.
No name. No email. No way back in.
Next month you pay Meta again to find many of the same people — because you never captured them the first time.
Your ad spend keeps climbing. Your owned audience barely moves.
You're not scaling. You're refilling a leaking bucket.
INTENT DECAY
70% of checkout intent
goes unrecovered every month
70% of the people who reached your checkout last month did not complete their purchase.
These weren't casual browsers. They found your product. They added it to cart. Some entered their details.
Then they left.
Without a checkout abandonment flow built for their psychology, that intent evaporates within 24 hours.
You lose it permanently — or you repurchase it through retargeting.
Either way, you paid twice for the same buyer.
ONE AND DONE
81% of first-time buyers
without a retention system, never return through an owned channel
81% of first-time buyers, without a retention system, never come back through an owned channel.
You spent real money to acquire each of them. That spend produced one transaction.
Every new revenue target you set requires more acquisition spend — because the backend never built a floor under the business.
The ceiling keeps moving up.
The floor never moves.
The ceiling keeps moving up. The floor never moves.
Every one of these gaps has a specific, calculable monthly cost — and every one of them is fixable with the right infrastructure built once.
This is what leaving the backend undiagnosed costs — category by category.
Base brand: SGD 190,000/month · Current email contribution: 8% — typical for under-built lifecycle at this revenue tier · Each gap modelled independently
Deliverability & Segmentation
Your emails exist. A significant portion of your list never receives them.
| Conservative | Average | Best Case | |
|---|---|---|---|
| Additional/month | +SGD 2,500 | +SGD 4,000 | +SGD 6,000 |
| Month 6 | SGD 15,000 | SGD 24,000 | SGD 36,000 |
| Month 12 | SGD 30,000 | SGD 48,000 | SGD 72,000 |
Traffic-to-Revenue Capture
50,000+ visitors left your store anonymously last month.
| Conservative | Average | Best Case | |
|---|---|---|---|
| Additional/month | +SGD 4,000 | +SGD 8,000 | +SGD 13,000 |
| Month 6 | SGD 24,000 | SGD 48,000 | SGD 78,000 |
| Month 12 | SGD 48,000 | SGD 96,000 | SGD 156,000 |
Revenue Recovery
SGD 500,000+ in monthly purchase intent. No systematic flow collecting it.
| Conservative | Average | Best Case | |
|---|---|---|---|
| Additional/month | +SGD 10,000 | +SGD 22,000 | +SGD 40,000 |
| Month 6 | SGD 60,000 | SGD 132,000 | SGD 240,000 |
| Month 12 | SGD 120,000 | SGD 264,000 | SGD 480,000 |
Retention & LTV
81% of first-time buyers never return. Every future order requires more acquisition spend.
| Conservative | Average | Best Case | |
|---|---|---|---|
| Additional/month | +SGD 11,000 | +SGD 29,000 | +SGD 49,000 |
| Month 6 | SGD 66,000 | SGD 174,000 | SGD 294,000 |
| Month 12 | SGD 132,000 | SGD 348,000 | SGD 588,000 |
| Category | Conservative | Average | Best Case |
|---|---|---|---|
| Deliverability & Segmentation | SGD 30,000 | SGD 48,000 | SGD 72,000 |
| Traffic-to-Revenue Capture | SGD 48,000 | SGD 96,000 | SGD 156,000 |
| Revenue Recovery | SGD 120,000 | SGD 264,000 | SGD 480,000 |
| Retention & LTV | SGD 132,000 | SGD 348,000 | SGD 588,000 |
| Total — All 4 Categories cumulative across 12 months | SGD 330,000 | SGD 756,000 | SGD 1,296,000 |
None of this showed up on any dashboard.
The revenue line still moved.
The acquisition side kept running.
The gap accumulated silently — every month — while the backend stayed undiagnosed.
The 3-Month Campaign Calendar
Delivered with the build.
Most ecommerce brands run campaigns reactively — deciding what to send one or two weeks before a revenue window, under deadline pressure, with no message architecture behind it. The result is discount-heavy blasts that compress margin, inconsistent brand voice, and missed commercial windows that don't come back.
This is the opposite of that.
Delivered alongside the build — 36–48 campaign briefs across 3 months, built around your product category, customer lifecycle stage, and your commercial calendar.
Non-discount campaign frameworks built throughout — so the calendar generates revenue without depending on promotions to drive sends. Calibrated to your customer lifecycle, not lifted from a generic template library.
What each campaign includes
On design direction vs. design files: Every campaign includes a full design direction brief — concept, layout, and visual hierarchy — so your team executes it in your brand's exact style. Direction skips the rebuild step that comes with generic agency files. Final design files are not included.
This is the first version of a living commercial calendar — built to function from day one and refined over time as the business scales.
Four layers. Built once into your brand.
Deliverability & Segmentation Foundation
Before any flow works, emails have to reach inboxes.
At your list size, a sender reputation problem typically suppresses 20–40% of sends before a single subscriber opens anything.
The problem is invisible on any dashboard — open rate metrics don't show you what never arrived.
Most brands doing serious volume have this problem and don't know it.
Traffic-to-Revenue Capture
You're generating significant paid traffic every day.
A 2% improvement in popup CVR at your traffic volume adds hundreds of owned subscribers weekly — at zero additional ad spend.
Most brands at this tier have a capture mechanism.
Almost none have one calibrated to their actual traffic volume and COD/BNPL payment mix.
Revenue Recovery
Significant monthly purchase intent leaves your store unrecovered.
A missing checkout abandonment flow at your scale represents tens of thousands in unrecovered intent every month.
The copy logic, offer structure, and urgency signals all need to match your buyer's actual psychology.
Generic flows don't recover them.
Retention & LTV
81% of your first-time buyers have no systematic path back to purchase.
Every future target requires more acquisition spend to compensate for customers the backend never retained.
The repeat purchase infrastructure is what changes that ratio permanently.
The free audit measures every layer against what it should produce at your exact revenue tier. Gap by gap. Layer by layer.
Audit. Build. Revenue.
Free Audit
Before any money changes hands, we audit your current setup.
We identify the 2 highest-leverage gaps suppressing your lifecycle revenue.
No pitch. No commitment. Findings are yours to keep regardless.
Build
If the gap is there and you want it fixed — we build the complete system.
$2,000. Every deliverable handled: copy, design, technical setup, testing, and launch inside Klaviyo.
Typically 30 days from brief to live.
Revenue
Flows live. Campaigns ready.
Your backend generating revenue from traffic you already paid for.
The system runs permanently — no retainer required.
If You Want The Gap Fixed — Here's What The Build Includes
The free audit tells you exactly what's missing and what it's costing you. If you want it fixed, we build it.
The complete lifecycle infrastructure build installs all four layers — deliverability foundation, capture system, recovery flows, and retention infrastructure — 8 flows, 28–33 emails, built once and handed over completely.
Investment: $2,000 SGD. One-time. No retainer. Full refund if we don't beat your old flows within 30 days.
The reason most ecommerce brands at this revenue tier can't fix their backend isn't execution. It's sequence — and it's misdiagnosis.
30% of the list has a deliverability issue suppressing sends. The popup capture rate is too low to replace list attrition. Cart abandonment is the only flow running — so the buyer who didn't open email one has no fallback, no checkout abandonment sequence, no win-back.
The treatment wasn't wrong because email doesn't work. The treatment was wrong because the diagnosis was wrong.
The gap between these two models isn't a new channel. It's the infrastructure that sits between "visitor arrived" and "customer returned." The 36-Hour Revenue Audit maps exactly where your backend sits against the second model — and what closing that gap is worth at your scale.
The Same Infrastructure Model Used by the World's Top Ecommerce Brands.
* We are not claiming responsibility for the results of the companies below. These are examples of ecommerce businesses operating the exact four-part lifecycle infrastructure model we build and implement. Their scale is larger. The model is identical. They built this infrastructure early — the brands that scale permanently are the ones that build the backend before it becomes the bottleneck.
Everything in the $2,000 build.
8 flows. 28–33 emails. Every gap covered. Copy, design, technical setup, testing, and launch inside Klaviyo — handled completely.
| Stage | Flow | Emails | What It Does |
|---|---|---|---|
| Foundation Deliverability & Segmentation | Deliverability Setup | — | Sender authentication, list segmentation, and suppression logic — so your emails consistently reach inboxes and your sender reputation compounds over time instead of eroding. |
| Stage 02 Traffic-to-Revenue Capture | Popup Capture | — | Your capture mechanism rebuilt or optimised to turn more existing traffic into owned subscribers — at zero additional ad spend. |
| Welcome Flow | 5–8 | Converts new subscribers into first-time buyers by eliminating objections and establishing brand authority from the first touchpoint. | |
| Stage 03 Revenue Recovery | Site Abandonment | 2 | Re-engages high-intent visitors who left without viewing a product — before the interest window closes. |
| Browse Abandonment | 4 | Triggers on product-level intent signals and pulls back visitors before they reach cold traffic status. | |
| Cart Abandonment | 4 | Multi-touch recovery with objection handling and urgency architecture. Typically the highest single-flow ROI in any lifecycle build. | |
| Checkout Abandonment | 4 | Your highest-intent drop-off point. These visitors had their card out. Recovery rate consistently outperforms every other abandonment flow. | |
| Stage 04 Repeat Purchase & LTV | Post-Purchase | 3–5 | Reduces buyer's remorse, drives reviews, introduces cross-sell, and seeds the next purchase. The difference between a one-time buyer and a retained customer starts here. |
| Win-Back | 4 | Identifies customers at risk of permanent churn and re-engages them before they exit the active database. | |
| Sunset | 2 | Final re-engagement attempt for fully inactive subscribers before suppression. Protects deliverability for everyone else on the active list. |
Free audit first · Full refund if we don't beat your old flows in 30 days
This engagement is built for one type of brand.
It's built for one type of brand. If that's you, we'll build the complete system once — and it runs permanently.
- You're running an ecommerce store with consistent traffic
- Email is contributing under 15% of revenue and you know it should be higher
- You want the complete system built properly, once — not patched together over time
- You're ready to implement and move forward
- You have no traffic yet
- You want strategy without execution
Three commitments. No grey area.
One price. Full build. No ongoing commitment. You pay once for a system that runs permanently.
The Free Audit Guarantee
We audit your backend before you spend anything. You get a clear picture of the 2 highest-leverage gaps — what they are, why they're costing you, and roughly what closing them is worth. No pitch. No commitment. Findings are yours to keep regardless.
The Build Guarantee
You'll get a full refund if we don't beat your old flows within 30 days of going live. No questions. No conditions. The system either outperforms what you had — or you don't pay.
Questions we get before booking.
We look at your current Klaviyo setup, deliverability signals, capture mechanism, and flow architecture. We identify the 2 highest-leverage gaps — what they are, why they're costing you, and roughly what closing them is worth. No pitch. No commitment. Findings are yours to keep regardless.
We audit what's there. Usually we overhaul your existing setup and replace it with ours as part of the $2,000 build. The 30-day guarantee is measured against your old flows — so there's a clear baseline to beat.
The complete 8-flow build typically takes 30 days from brief to launch. You'll need to provide brand access, Klaviyo access, and answer a short onboarding brief. Your time commitment is under 2 hours total.
No. The system is built for where your traffic is going, not where your list currently is. A functional lifecycle backend built now means every subscriber you add from this point forward enters a system that converts them — instead of a system that loses them.
36–48 campaign briefs. Each includes: angle and messaging strategy, subject line and preview text, hook and headline, body copy direction, CTA, offer messaging where applicable, and design direction so your team can execute in your exact brand style. Non-discount campaign frameworks are built throughout — the calendar generates revenue without depending on promotions.
No. One-time payment. The flows are yours permanently. The campaign calendar covers 3 months. There is no ongoing fee attached to this engagement.
Klaviyo. You'll need an active Klaviyo account connected to your store. If you're not on Klaviyo yet, we'll cover the migration as part of the build.
A freelancer builds what you ask for. This engagement audits what you actually need, then builds the complete system — copy, design, technical setup, segmentation, deliverability, and launch — with a revenue outcome guarantee attached. A freelancer building a single flow for $200 and an unconnected backend is how most stores end up with the misdiagnosis problem described above.
Every week your backend stays unbuilt, the traffic you're already paying for keeps leaving without converting.
The audit is free. The build is $2,000 once. The system runs permanently.
What happens next
Free · No pitch · No commitment · Findings yours to keep regardless