FAQ

The backend problems fall into four categories, all compounding each other.

First: deliverability. If your sending domain isn't properly authenticated and your list has engagement issues, 20–40% of your sends never reach inboxes. Every flow and every campaign is running at 60–80% capacity at best. This is invisible on any dashboard — open rate metrics don't show you what never arrived.

Second: capture. If your popup is converting at 2% when it should be at 4–6%, you're losing hundreds of owned subscribers every month at zero additional ad spend cost. At your traffic volume the gap looks small but the revenue impact is not.

A simple example with 150,000 monthly visitors and a $100 AOV:

That's an additional $15,000/month from the same traffic you already paid for. And that's only the first purchase. Every additional subscriber also enters your abandonment flows, campaigns, post-purchase flows, and win-back sequences. The impact compounds month after month.

Third: missing flows. Most brands at this scale have a welcome email, a cart abandonment, and a post-purchase. What they're missing is site abandonment, browse abandonment, checkout abandonment, win-back, and the sunset flow. Each missing flow is a commercial window that opens and closes without a single send touching it. For COD brands, the problem is compounded — even the flows that exist are often built from Western templates that don't account for COD buyer psychology, which means they exist but don't recover.

Fourth: unsegmented sends. Blasting the full list compresses engagement, burns deliverability over time, and misses the revenue concentration in your top 20% of buyers.

The reason Meta is driving 80% of your revenue is that the backend isn't built to hold what Meta sends it.

Every dollar you spend on Meta brings a customer to your store. What happens after that depends entirely on your backend. If the backend isn't capturing, warming, converting, and retaining those customers, you're spending real money per acquisition to generate one purchase and then losing that customer permanently.

Building the backend doesn't reduce the importance of Meta. It multiplies the return on what Meta is already spending. When email is contributing 25–40% of total revenue, your blended CPA drops significantly because you're generating more revenue from the same acquisition investment.

A ban, a policy change, or a bad week on Meta while the backend generates nothing creates a fragile business. The infrastructure build doesn't replace Meta. It makes Meta safer and more profitable — and gives you a floor that holds when the ad auction doesn't cooperate.

Templates and freelancers didn't fail because the copy was bad. They failed because of misdiagnosis. It's like prescribing the wrong medication — the treatment isn't ineffective because medicine doesn't work, it's ineffective because the wrong problem was diagnosed.

Here's the specific failure pattern. A freelancer gets hired to build a cart abandonment flow. They build it. Open rates look okay. Revenue doesn't move. The conclusion is that email doesn't work for this brand.

But the actual problem is that 30% of the list has a deliverability issue suppressing opens, the popup capture rate is too low to replace list attrition, the cart abandonment is the only flow running — meaning the customer who didn't open email one has no fallback, no checkout abandonment sequence, no win-back.

What's different here starts with the audit — finding the actual problem before any build happens — and the guarantee that ensures the financial case is real before you commit to implementation.

That's exactly what the audit is for.

A conservative number at your scale is at least a 5% revenue lift — but that's a floor, not a ceiling, and it varies significantly by brand. You'll get a precise picture only after the audit runs, with conservative, average, and best-case scenarios built from your actual traffic volume, AOV, and current email contribution. Not benchmarks applied generically — your numbers specifically.

No. We only present implementation options after the audit is delivered.

The qualifying call has one job: to confirm fit before either side commits time. We need to understand your current revenue tier, acquisition setup, and backend state. If it's a clear fit, we move forward. If not, we say so directly.

The free audit runs after it. Every gap identified. Every priority sequenced. Come ready to talk openly. That's all it takes.

Come ready to talk openly. That's all it takes.

The guarantee is written into the engagement before we start.

The free audit is genuinely free — no payment, no commitment. If after the audit you proceed with the $2,000 build and we don't beat your old flows within 30 days of going live, you get a full refund. No conditions. No partial refund. No conversation about it.

The system either outperforms what you had — or you don't pay. That's the only guarantee that matters when you're buying a build, not just an audit.

Most people who book this call aren't sure what they're walking into. Here's exactly what happens.

We'll get access to your Klaviyo and Shopify on the first call and do the audit on the next call with some high-level strategy. The reason the audit is done on the second call is because benchmarks for your niche need to be researched before we give specific numbers.

The strategy won't be exhaustive at this stage. From there I'll show you specifically where your store is losing revenue right now and what it would take to recover it. No pitch deck, no pressure, no hard close. If the build makes sense for your brand, we'll talk about it. If it doesn't, I'll tell you that too.

Come knowing your rough monthly revenue and what email flows you currently have running. That's all you need.

You're probably used to agencies charging monthly.

The reason this is a one-time fee is because the work is a build, not a management contract. Once your 8 flows are live, they run. The copy is done, the logic is done, the design is done. You're not paying month after month to maintain something that's already built.

SGD 2,000, done once, runs indefinitely. That's what we'll walk through on the call.

If we complete the full build — all 8 flows, all emails live and tested — and your flows don't outperform what you had before within 30 days, you get a full refund. No partial credits, no service fees held back.

The reason I can offer this is because the build follows a proven architecture. Underperformance at this point would be unusual. But the guarantee exists because you shouldn't have to take my word for it.

We'll go over the exact conditions on the call so there's no ambiguity.

This build isn't right for every brand. Here's how to know if it's right for yours.

This is built for brands that have traffic and are losing revenue in the gaps — subscribers who never buy, carts that go abandoned, customers who don't come back. If you're pre-revenue or just launched, the timing is probably off.

If you're doing consistent monthly revenue and your email backend is either non-existent or underbuilt, this is exactly the gap this fills.

On the call I'll tell you directly whether your brand is the right fit. If it's not, I'll say so.

Here's the sequence. We start with a full audit of your current Klaviyo account and store. From that we build the strategy. Then we write all the copy, design all the emails, set up every flow technically in Klaviyo, run deliverability and segmentation infrastructure, QA everything, and launch.

8 flows, 28–33 emails, fully done.

You're not handed a template and told to implement it. It's built into your account, on your brand, ready to send.

Klaviyo is built specifically for ecommerce. The Shopify integration is native, and the behavioural data it captures — what someone browsed, what they added to cart, what they bought — feeds directly into flow logic. That's what makes abandoned cart and post-purchase flows actually intelligent rather than generic.

No other platform at this price point does this as well. That's why the entire build is Klaviyo-native.

That's a fair reaction. Here's the context.

A single abandoned checkout flow — one of the 8 we build — typically recovers 3–5% of abandoned checkouts. If your store does SGD 50,000 a month and 70% of checkouts go abandoned, that one flow alone can recover SGD 1,000–2,000 per month. The full build runs 8 flows simultaneously.

The one-time fee pays for itself within the first month in most cases, and then it compounds. Monthly retainers for this scope of work typically run SGD 2,000–4,000 per month ongoing. This is a one-time fee for a permanent build.

After the call, if we move forward, here's the timeline.

Week one is the audit and strategy. Weeks two, three, and the first half of week four are the build — copy, design, and technical setup across all 8 flows. The second half of week four is QA, testing, and launch.

By day 30, everything is live. The 30-day performance window for the guarantee starts from launch, not from the day you paid. You'll also have the 3-month campaign brief by that point. The ongoing lift from flows compounds from there forward.